A legendary phrase forever associated with Brazil and the Brazilian footballing life. Joga Bonito is Portuguese for ‘Play Beautifully’. There is a focus not only on winning, but winning with style, scoring outrageous goals and taking the street football skills of the Favela and the beach football style to the international stage. It’s about beauty, style, and individual brilliance, only passing to another player in a good position, not just keeping the ball for the sake of it.
The beautiful game as most of us know it was brought to life and full colour by the great Brazilian national teams from the Pele era in the late 1950s to the 1970s through to Zico and Socrates in the 1980s, and onto Romario, Ronaldo, Ronaldinho, and Kaka in the 1990s and 2000s. It's why there is a famous global chant "it's just like watching Brazil" when any team plays nice football.