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Suffix attached to criticize how a player scores or performs. "Penalty merchant," "tap-in merchant," "vibes merchant." The accusation is that they depend on one thing rather than having a complete game. It's dismissive and usually unfair because if you're consistently doing something well, that's a skill. But it's everywhere in online debates.
Marcus Rashford was called a "vibes merchant" when his performances became inconsistent - critics suggested he was better at social media content and personal branding than actual football, which was both cruel and reductive.
Robbie
Jan 24, 2026
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