Internet Culture

Statement that one player is definitively better than another. "Messi is clear of Ronaldo" or "Haaland clears Kane." Leaves no room for nuance - it's a complete dismissal of the comparison. Often followed by "and it's not even close." Used in debates where fans don't want to engage with actual arguments and just want to state their conclusion as fact.

When a reply gets more likes than the original post, usually because someone's being mocked or corrected. In football Twitter, getting ratioed means you posted a bad take and the responses are more popular than your opinion. Can also be used as a verb - "ratio this" - to invite people to prove a point wrong by liking the response.

Understanding of football beyond surface-level takes. If someone has good ball knowledge, they understand tactics, context, and nuance. If they don't, they just look at goals and trophies. Often used to dismiss someone else's opinion - "you have zero ball knowledge" - implying they don't really understand the game. Can be gatekeeping, but also a genuine way to credit someone who gets it.

A player with serious skill and confidence. The term came from basketball but crossed over into football through street culture and social media. Calling someone a baller means they've got technique, they're not afraid to try things, and they look good doing it. It's a compliment about style as much as ability.

The elaborate social media campaigns clubs use to unveil new signings. What used to be a press photo and statement is now a cinematic production with teasers, cryptic posts, drone footage, and celebrity cameos. Marketing departments compete to make announcements go viral. Fans complain about it but engage with it anyway. Some announcements now take weeks of buildup.